Scenario Models for Pricing & $50M ARR Guidance
Built pricing and packaging scenario models at Adobe that informed $50M incremental ARR guidance and supported investor communications.
Problem
Adobe needed rigorous scenario analysis for pricing and packaging decisions across its digital media portfolio, with tight integration to investor reporting and earnings preparation.
Approach
Built flexible scenario models that could evaluate multiple pricing strategies and their ARR impact. Automated variance reporting via Tableau dashboards to streamline the earnings prep cycle and ensure narrative consistency with IR.
Outcome
Informed $50M incremental ARR guidance with scenario-backed analysis. Improved earnings preparation speed and accuracy. Reduced forecast error through tighter accrual and month-end close processes.
Details
Directed Opex and headcount forecasting across digital media R&D portfolios at Adobe, ensuring alignment of systems inputs and Talent Acquisition reconciliations.
Developed scenario models analyzing pricing and packaging strategies to quantify revenue impact and inform executive decision making.
Automated Tableau variance dashboards used throughout the earnings preparation cycle, improving speed and accuracy of narrative alignment with Corporate IR.